The Campbell Foundation Joins National #GivingTuesday Movement To Encourage Spending With A Purpose
FOR IMMEDIATE RELEASE
Susan R. Miller
Fort Lauderdale, FL, October 15, 2014 - The Campbell Foundation has joined #GivingTuesday, a nationwide effort that will harness the collective power of a unique blend of partners — charities, families, businesses and individuals — to transform how people think about, talk about and participate in the giving season.
Coinciding with the Thanksgiving holiday and the kickoff of the holiday shopping season, #GivingTuesday will inspire people to take collaborative action to improve their local communities, give back in better, smarter ways to the charities and causes they support and help to create a better world.
"The Campbell Foundation is proud to be a part of this national day of giving just as we have, for the last 19 years, been a part of helping to discover better treatments for people with HIV." Ken Rapkin, Program Officer, Campbell Foundation.
Taking place Dec. 2, 2014 – the Tuesday after Thanksgiving – #GivingTuesday will harness the power of social media to create a national movement around the holidays dedicated to giving, similar to how Black Friday and Cyber Monday have become days that are, today, synonymous with holiday shopping.
“The Campbell Foundation is proud to be a part of this national day of giving just as we have, for the last 19 years, been a part of helping to discover better treatments for people with HIV,” said Program Officer Ken Rapkin. “In the past 20 years, The Campbell Foundation has helped to fund novel and groundbreaking laboratory-based HIV and AIDS research. Our funding includes various projects that aim to eradicate the HIV virus and cure the still deadly infection. While we have made a lot of progress in the search for a cure, we still have work to do. That is why we are encouraging everyone to help in the fight against AIDS,” Rapkin added.
With the help of the United Nations Foundation and other founding partners, more than 10,000 organizations have joined the movement and are providing creative ways people can embrace #GivingTuesday and collaborate in their giving efforts to create more meaningful results.
“#GivingTuesday is a counter narrative to Black Friday and Cyber Monday because it reminds us that the spirit of the holiday giving season should be about community and not just consumerism,” said Kathy Calvin, CEO of the UN Foundation. “The most meaningful gift we can give our children, loved ones, friends and neighbors is the commitment to work together to help build a better world.”
Those who are interested in joining The Campbell Foundation’s #GivingTuesday initiative can visit our website at campbellfoundation.net
For more details about the #GivingTuesday movement, visit the #GivingTuesday website (www.givingtuesday.org), Facebook page (https://www.facebook.com/GivingTuesday) or follow #GivingTuesday (https://twitter.com/GivingTues) and the #GivingTuesday hashtag on Twitter.
About The Campbell Foundation
The Campbell Foundation was established in 1995 by the late Richard Campbell Zahn as a private, independent nonprofit organization dedicated to supporting clinical, laboratory-based research into the prevention and treatment of HIV/AIDS. It focuses its funding on supporting alternative, nontraditional avenues of research. In its 19th year, the Campbell Foundation has given away over $9 million dollars, with about $1 million going to direct services. For more information visit us at:
#GivingTuesday is a movement to celebrate and provide incentives to give. It will culminate with a global day of giving on December 2, 2014. This effort harnesses the collective power of a unique blend of partners — charities, families, businesses and individuals — to transform how people think about, talk about and participate in the giving season. #GivingTuesday will inspire people to take co llaborative action to improve their local communities, give back in better, smarter ways to the charities and causes they celebrate and help create a better world. #GivingTuesday will harness the power of social media to create a global moment that is dedicated to giving around the world.